Every Wednesday, HBAL members open their inboxes and find the HBAL Update — a source of news, events, and industry-insider info. What they also find? A sponsor ad that works.
Since we launched the weekly update in September, the sponsor-ad spot (which appears at the top of the email) has consistently been one of the top 5 clicked links in each issue. That means the very first thing our readers see is not only visible — it’s clicked.
Here’s how your business would benefit:
1. You’re front and center
Your ad is what members see first when they open the email. You don’t need to compete for attention further down the page or scroll past a dozen items — you’re at the top of the list and among the top 5 clicks every time.
2. You reach an engaged audience
We send the HBAL Update to over 600 professionals in the housing-industry: builders, suppliers, contractors and service providers.
Our average click rate is 9.4% — well above typical industry average of 2.62% according to Mailchimp.
3. Your link drives traffic back to you
The ad spot doesn’t just display your name or logo. It’s designed for clicks which takes users directly back to your website (or landing page of your choice). So when a reader clicks, you get measurable engagement, not just exposure.
4. A smart investment
Ad rates start at $150 per email which gets you:
- banner placement in a high-engagement email with 600+ targeted readers
- position at the top of the email (a premium spot)
- proof of performance (top 5 click ranking)
- a link directly to your site, so the click leads where you want.
Why we call it the “Click Magnet”
When you put your brand in the top-ad spot of a weekly update our audience trusts, clicks follow. And when clicks follow, you’re building brand visibility and driving traffic. It’s not passive exposure — it’s active response.
Here’s how you can use it:
- Use a clear, bold graphic that aligns with your brand.
- Use a call-to-action that invites the click.
- Make sure the landing page is engaging: send them to somewhere meaningful (offer, resource, contact form).
Ready to take your spot?
Slots for the sponsor-ad section are limited. To secure your space for an upcoming email, contact the HBAL office.
