The Parade of Homes is one of HBAL’s most visible and effective ways to connect with homebuyers. Whether you showcase a home or advertise in the guidebook, your business gains premium exposure to an engaged audience actively seeking housing solutions.
Showcase Your Work to Thousands
Display your craftsmanship, design and innovation in homes toured by the public.
Position yourself as a leader in the local home building industry.
Be Seen in the Official Guidebook
Printed and online versions reach thousands of Parade-goers and home enthusiasts.
New Mobile App = More Exposure
Users can browse homes, get turn-by-turn directions and save favorites.
In Spring 2026, a variety of in-app advertising options will be available to let you promote your business where it matters most.
Targeted, Engaged Audience
Reach people while they’re thinking about building, buying or upgrading.
Showcase your brand to both new homebuyers and industry insiders.
Multi-Platform Visibility
Print + web + app = triple the exposure across multiple touchpoints.
Flexible options for all budgets and business types.
Exclusive to HBAL Members
A benefit only available to HBAL members—use it to grow your brand and get ROI on your membership.
