Every February, more than 250 businesses gather under one roof for the Nebraska Builders Home & Garden Show, hosted by the Home Builders Association of Lincoln (HBAL). It’s a weekend packed with conversations, inspiration, and opportunities that can transform how you connect with customers—and how customers discover you.
For many exhibitors, the Home Show isn’t just another marketing event. It’s their most effective way to build brand recognition, generate leads, and make meaningful community connections. Just ask Megan McKay from Mod Wattage Electric:
Exhibiting at the Home Show has elevated our presence in the community and allows us to answer questions about electrical projects in a relaxed environment. The time and effort we put into the Home Show pays for itself over and over as our most successful strategy for generating new business and customer connections each year.
That’s the magic of this event—it’s personal. Homeowners attend because they want to talk to experts. They come ready to plan projects, ask questions, and meet the people behind the businesses they’ll hire. Whether you remodel kitchens, landscape yards, install solar panels, or sell home décor, you’ll meet potential customers who are genuinely interested in what you do.
Here’s why exhibitors keep coming back year after year:
-
Face-to-Face Connections: In a world full of online ads and email blasts, nothing beats a real conversation. The Home Show gives you the chance to build trust and explain your services directly to your audience.
-
High-Intent Audience: Visitors attend with a purpose—they’re actively planning projects, gathering ideas, and looking for professionals they can rely on.
-
Community Visibility: Being part of the Home Show positions your company as a trusted local expert and strengthens your reputation in the Lincoln area.
-
Marketing That Multiplies: One weekend of effort can generate leads and referrals for months (or even years) to come.
If you’re ready to boost your visibility and connect with thousands of potential customers in a single weekend, the Nebraska Builders Home & Garden Show is where you need to be.
